Premium Chatbots 2.0
Financial institutions need to experiment new forms of User Experience (UX) developed by startups and universities, and should think of conversational UX as another channel and modality for delivering digital experience to their customers and partners. Chatbots are more intuitive and easier to use than a traditional financial app or webpage. And if well executed, bot-based interactions can add a ‘personal touch’ and provide a ‘Wow’ experience.
New Wealth has developed a premium chatbot for lead engagement, automated advisory and easy onboarding by capitalizing on the lessons learnt from the first wave of chatbots within the financial sector. Because chatbots are a great way to ask for complex input but less to visualize a sophisticated illustration, we have bundle together conversational UX (chat) with rich/conventional user interface in the hybrid way.